15 September 2010

Rebranding announced by John Lewis for its Greenbee insurance arm - cover to be upgraded and extended

Rebranding announced by John Lewis for its Greenbee insurance arm - cover to be upgraded and extended

The Greenbee Insurance range of products is to be rebranded under the John Lewis flag it has announced today in the Daily Mail.

Furthermore John Lewis are seeking to differentiate themselves in the insurance market by offering wider cover and more options enabling customers to buy a clear and simple policy that provides the cover they think it should.

Their Managing Director Andy Street says Trust is the hallmark of our brand and were bringing that criteria to insurance. We've worked hard to make sure that anyone should be able to understand what a policy does and doesn't include.

The company who currently offer insurance products such as Home Insurance, Car Insurance and Pet Insurance will use the opportunity to address customers concerns when it comes to buying insurance.

The new car insurance product will cover vehicle identity theft and misfuelling (putting the wrong type of fuel in the tank), whilst the home cover will continue the Greenbee current practice of having unlimited building and contents cover.

Mark Bower, Managing Director of MoneyMaxim said 'This can only be good news for the John Lewis Insurance range. We get a lot of positive feedback regarding the unlimited building and contents cover provided by Greenbee home policies, so further developments down this line are to be welcomed. Using the strong John Lewis brand also makes sense as many customers will only use an insurance brand who they recognise and trust.'

MoneyMaxim will be updating its insurance details pages immediately the new range is launched.