2 January 2013

Apple gadgets “most unwanted gifts” this Christmas

Research by Experian showed Apple had more searches for Returns Policy on Christmas Day than any other UK retailers. Was it i-gotconfused or i-cantaffordit?

The Telegraph reports that Apple products were the most unwanted gifts this Christmas as parents and grandparents bought the wrong products according to research by Experian.

Experian's digital insight manager, James Murray claimed that the "i” prefix of Apple's products had confused generous older generations who had then purchased the wrong gadget.

According to Experian, Apple was the retailer with the most searched for returns policy information on Christmas Day.

Mr Murray said: "Sadly not everyone gets exactly what they want at Christmas and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts.

"Interestingly Apple was the most searched for returns policy on Christmas Day this year, and yet five of the top 20 Christmas gifts this year were Apple products.”

Given that Apple had 5 of the top 20 Christmas gifts it should be no surprise that they should have higher returns levels as well. The Experian research also didn't mention Amazon which has much higher searches for returns policy information.

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